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Why the Importance of Artificial Intelligence in Modern Business?

  • June 4, 2020
  • newcloudbia
  • AI & Data Science

Not very long ago AI or artificial intelligence technology was inaccessible and abstract. Many of us did not possess adequate knowledge about this technology.

Few who did have the know-how of AI were organizations with vast resources in terms of budget and infrastructure. Jump to, now in real-time; this elusive technology that was available to a hand full is now realistic and attainable for every organization.

Most of these organizations draw benefit from pre-built AI capabilities embedded in their regular enterprise solutions apps. They can interpret and process vast volumes of data at scale to obtain insights that generate relevant business information and correct decision making for enhanced customer experience. All these functions are attained with minimal effort, cost and time.

Competition in business is inevitable and healthy completion is always welcome. While customer experiences aid organizations to rise above the competition, it is impossible to deliver great experiences without the right expertise and technology.

Microsoft’s Customer Data Platform or (CDP) solution Dynamics 365 Customer Insights makes AI realistic with built-in intelligence to unify customer data from all available sources. They proactively recommended segments generate predictive insights to drive optimized customer experiences and processes perfectly.

Competition in business is inevitable and healthy completion is always welcome. While customer experiences aid organizations to rise above the competition, it is impossible to deliver great experiences without the right expertise and technology.

Microsoft’s Customer Data Platform or (CDP) solution Dynamics 365 Customer Insights makes AI realistic with built-in intelligence to unify customer data from all available sources. They proactively recommended segments generate predictive insights to drive optimized customer experiences and processes perfectly.

Customer Insights goes much beyond surfacing insights, thereby helping organizations to activate and surface those insights directly, without any flaw, within the desired business applications and systems of engagement that is routinely used on a daily basis.

Employees engaged across different segments of business, viz., from marketing to sales to service, are appropriately empowered to take immediate action for delivering intelligent, proactive engagement at all the touchpoints. Further, the out-of-the-box integration to Microsoft Power Platform such as Power BI and Power Apps facilitates to distribute insights to front line employees. This is done through customizable dashboards or custom applications to fit unique business or industry needs accordingly.

The takeaways for business leaders-

  • Dynamics 365 AI help employees conduct operations more efficiently, using detailed business insights and analytics.
  • Dynamics 365 use mixed reality to help manufacturers conduct business processes in a safer manner, and forge better collaboration with remote workers.
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